How can we increase customer engagement through chatbot?


Chatbots are changing the way brands interact with their customers with advances in artificial intelligence and natural language processing, machines can understand queries and respond to them just as we do. Every day, more people are discovering the many benefits of chatbots and why not since they are easy to use and save your customers time. By the year 2020, it is a prediction that people might communicate more with Chatbots than their own spouses and relatives. Well, it’s prediction but a totally realistic one!

Have you noticed people aren’t really concern as whom are they taking to – Human or a Bot? Chatbot is becoming the biggest platform for communication, of course one of the reasons could be that they’re able to handle more and more complex conversations. Nowadays, many people prefer to interact with brands and businesses via chat or messaging.

For now, let’s first understand what are Chatbots and why your business needs development services today?

Chatbot is the newest kid in the world of tech. It is an artificial intelligence (AI) software that have the capability to replace humans for certain tasks, and can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone. Now the question arises why invest in chatbots are important? – From a technological point of view, a chatbot only represents the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). It has become an imperative part of almost every business hence, it has become a necessity as it is the customer service industry which has been revolutionized, and today, the tough competition makes it mandatory for every business to adopt the innovative technology to solve the queries and problems of the customers to ensure consumer loyalty along with the brand establishment.

In this blog let’s discuss a few tips that’ll help you use chatbots to create more effective customer engagement.

  • Better User Interaction and build customer satisfaction

    Chatbots provide better interaction with users and give your customers immediate one-on-one responses. As far business is considered, bots are the best tool for the problem-solving assistance and effective guidance will leave your customers happy and coming back for more and the interaction gets advanced with a user-based input to convey a more robust interaction, enhancing user’s trust.

  • Personify your Brand and Enrich the user experience.

    The more targeted your marketing, the more successful it is likely to be. Chatbots is the fastest response channel when communicating with your customers. This pace can lead to time and cost savings for all parties involved. Chatbots can process a mountain of data in an instant and act as the customer's primary resource for technical support, account management, or sales information. In addition to that this interactive option to your communication channels provides greater options for your customers to engage with you.

  • Chatbots are easily integrated and provides 24/7 customer service

    Chatbots infrastructure is very flexible as it’s really simple to integrate them with other channels to improve engagement. The most crucial advantage of chatbots is that they offer their customers with the opportunity to get answers to their questions at any time, so they don't have to wait for a response email message. That is why it is very well said Your live chat support staff need sleep — but your chatbot doesn’t


Major Potential Benefits of chatbots are:

  • Monitoring Consumer Data & Gaining Insights

    Chatbots are great tools to communicate with customers and can be also used to track purchasing patterns and consumer behaviours by monitoring user data. It is an added advantage for the companies as they can track the commands and responses given by their users to the chatbot, predict the responses based on consumer language and direct the bot to suggest a different or a more convenient product or service to the users in addition to notifying sales and marketing departments for personalized services.

  • More economically viable:

    Hiring a human for a job is never a cheap affair, and it will be expensive if your revenues are not high, hence hiring an entire staff to manage said software. Chatbots maintenance aren’t too much costly and are limited. On the contrary implementing a full functioning chatbot, is much cheaper and faster than creating a cross platform app or hiring employees for each task. Chatbots could easily help in solving this age-old problem, it can easily communicate with thousands of customers at the same time. Henceforth, it would radically bring down the costs and bring about a steep escalation in revenue and customer satisfaction.

  • Provides 100% satisfaction to customers:

    Humans are bound to change of emotions and react to others based on their mood and emotions. For instance: If an agent is having a good attitude he will most probably talk to customers in a good way but if the agent is having a bad day or mood, he would eventually treat his customer the same way. Whereas chatbots on the opposite will always treat a customer in the most polite and perfect way no matter how rough the person is.

Wrap Up..

In conclusion, chatbots are a thing of the future which is yet to uncover its potential and they are bound to stay here for long. In this highly competitive technology niche it is really tough to satisfy the requirement of customers. In this situation, chatbots comes as an easy solution to satisfy the need of today’s client base. With the new advancements coming every year like AI, NLP and Machine Learning which makes the bot more intelligent and has changed the way companies were communicating with their customers and be at the forefront of innovation. Hence, it is safe to say that the future of chatbots is bright and shinning.

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